Board-Level Experience and Expertise
Strategic Manager for Transformation and Digitalization
Successful corporate development is never purely a technological or financial matter—it is always rooted in culture and communication. My trajectory, evolving from a trained editor to a long-standing executive board member, continues to shape my leadership philosophy today: I combine analytical rigor and data-driven decision-making with an empathetic, systemic perspective across the entire organization. My objective is to translate complex challenges into clear, actionable structures and lead teams as a true peer into a digital future.
Core Expertise
Corporate Steering, Strategy & Scaling
"I have held full responsibility for establishing and expanding scalable business models—from strategic repositioning through to multi-site expansion. My expertise also includes managing complex M&A transactions, joint ventures, and confident stakeholder management at the sensitive intersection of business, politics, and C-level leadership."
Digital Transformation & Artificial Intelligence
„I reliably implement the end-to-end digitization of entire sales cycles alongside tailored CRM and e-commerce architectures. A primary focus of my work lies in the strategic deployment of artificial intelligence (AI) for process optimization and content creation."
Sales (B2B/B2C), Marketing & Global Brand Management
"I bring extensive experience in establishing digital lead generation processes (marketing automation) and driving commercial market expansion on an international scale (Asia, Southern/Eastern Europe, LATAM). This is complemented by holistic brand development and steering complex rebrandings and global brand transitions."
Track Record
Turnaround, Restructuring & Digitalization
Scaling, M&A & global growth
Innovation, AI Automation in Operations
Initial Situation: Transformation of a regionally anchored, single-campus institution into a nationwide, highly profitable multi-campus university with an international focus and integrated B2B sales operations.
Actions Taken: End-to-end digitization of all marketing and sales processes (including automated CRM architectures and lead nurturing). Post-merger integration (PMI) of an external educational academy into existing university structures. Execution of a comprehensive 'Global Brand & Language Transition' (into English) alongside the strategic setup of global online marketing and B2B sales networks.
Results: Continuous revenue increases managing an annual P&L responsibility of €30 million. Successful geographic expansion from 1 to 6 locations, maintaining steady growth rates of 12% to 18% p.a. Successful expansion into key international markets, including India, China, Eastern Europe, and Latin America.
Initial Situation: Need for strategic repositioning and profitability enhancement of a professional education academy.
Actions Taken: Holistic brand rebuild and implementation of a new brand strategy. Comprehensive process optimization, IT restructuring, and integration of AI solutions into core business workflows. Development of a high-converting e-commerce platform for B2B and B2C channels.
Results: Significant reduction in personnel and operating costs (40% annual cost reduction). Massive expansion of the B2B segment, achieving a 300% increase in key accounts and acquiring major corporate clients (including Audi, WDR, Düsseldorf Airport). 30% growth in digital B2C customer touchpoints.
Initial Situation: Strategic setup of new digital business units and optimization of content creation processes.
Actions Taken: Conceptualization of market-ready positioning frameworks and deployment of strategic AI solutions across support and service operations to optimize the customer journey.
Results: Key achievements include the development and implementation of an AI agent to automate content creation for educational materials, achieving a 75% reduction in the production cycle.